Kazakhstan

ZOLO GROUP master developer of tourism destinations

We develop tourism territories from strategy to launch and operations

  1. Strategy
  2. Design
  3. Delivery
  4. Launch
  5. Operation
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Group of companies

1 contract

Group of companies

One contract — all competencies

01 — We design

ZOLO Engineering

Concept and master plan, schematic and detailed design, architecture, utility networks, landscaping and construction works.

02 — We manage

ZOLO Management

Launch and operational management of properties: service standards, team, KPIs, marketing, bringing them to sustainable economics.

03 — We develop

ZOLO Master Development

Territory strategies, tourism clusters, master plans for regions and national parks. Partnership for 1–45 years.

ZOLO can be engaged for a single stage or for the full cycle. The scope of work, deliverables, timelines, input data and areas of responsibility are fixed in the commercial proposal, the terms of reference and the contract. Branding and naming, investor search, equipment supply and design supervision are included only as a separately agreed scope.

Portfolio · ZOLO Engineering

Our projects

Thorough analysis. Creative vision. A result that exceeds expectations.

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  1. 01

    Have a site or an idea but unsure what to build?

    We analyse the site potential and develop the concept and the business model.

  2. 02

    Need a facility designed for its site rather than a standard template?

    We design architecture, utilities, landscape and layout as the image of the place.

  3. 03

    Need to build without missed deadlines or lost quality?

    We run construction under unified control of process, budget and schedule.

  4. 04

    Need to fit out the property — equipment, SPA, pools?

    We select, supply and install equipment, SPA and pool zones.

  5. 05

    Want to raise efficiency or renew an existing facility?

    We run redevelopment and modernisation, setting a new concept and service standards.

  6. 06

    Need to scale up a region's infrastructure?

    We create master plans, tourism clusters and territory development strategies.

Our approach · Experience economy

Experience engineering as a property asset

Bernd Schmitt described experience as five experience modules — Sense, Feel, Think, Act, Relate. We build them in not at the opening but at every engineering stage — the experience is designed together with the property.

Sense sensation Feel feeling Think thinking Act action Relate belonging
1 Concept and master plan Site analysis, philosophy of place, business model Meaning of place — the project's core ideaThink · thinking
2 Concept design Architectural image and layout solutions The image reads at first glanceSense · sensation
3 Detailed design Structures, engineering, documentation The property itself guides the guest along the routeThink · Act
4 Construction and installation Control of quality, schedule and budget Quality you can feel in the materials and detailsSense · Act
5 Property fit-out Equipment, engineering systems, comfort zones The guest is cared for down to the last detailFeel · feeling
6 Launch and management Service, marketing, sustainable economics A place you want to return toRelate · belonging
6 engineering steps · 5 experience modules · one experience economy Assess site potential→
ZOLO Master Development

Two ways to build a destination

On the left — a territory assembled from ten separate contracts. On the right — a destination assembled into one line of responsibility. Switch it — and ten responsibilities converge into one.

Traditional approach ZOLO approach

Toggle — 10 responsibilities converge into one line

  • 10 contractors — 10 areas of responsibility, and none for the resultOne contract — one line of accountability for the result
  • Teams that met for the first time on the construction siteA team seasoned over years: the experience concept first, concrete second
  • The property is delivered but not alive: no flow, no team, no numbersA partner for 1–45 years: from master plan to peak profitability

Who benefits

Government

  • One contracting party instead of dozens of contractors and separate tenders
  • Tourist flow, tax base and employment — grow on plan
  • ESG and cultural code are built into the scenario, not bolted on afterwards

Investor

  • The asset arrives complete: concept, business plan, P&L

Business

  • Ready traffic from the cluster anchors — no start in a desert
  • A single ERP/CRM and shared marketing instead of scattered systems
  • Lower CAPEX at launch thanks to shared infrastructure

Ecosystem

  • A coherent experience scenario keeps the guest longer — higher spend
  • A single service standard turns a visit into a return and LTV
  • Authentic culture and nature — a price premium, not a discount
ZOLO Management · Case studies

We bring properties into profit

Full-cycle team

One team — from strategy to management

Architects, developers, analysts and managers — we take the project under one contract and carry it through to sustainable economics.

Assess site potential →
Yuliya Zolotykh
Yuliya ZolotykhFounder · Destination development
Sergey Rudometov
Sergey RudometovCo-founder · Architecture and strategy
Nadezhda Beysekeeva
Nadezhda BeysekeevaOperations Director
Askhat Kitebaev
Askhat KitebaevDigitalisation and innovation
Aleksandr Sidorov
Aleksandr SidorovDevelopment analyst
Vladimir Turebekov
Vladimir TurebekovDelivery and development

One contract — a single point of responsibility for the project.

Contacts

Let's discuss
your project

One contract for the entire cycle — from concept to management. Tell us about the site or the task: we will come back with an idea and the experience economics.

Almaty · Kazakhstan  ·  Reply within one business day
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